You’re here to find out about SEO trends for 2021.

Let’s get straight to the purpose .

And we’re here to urge you only that.

In this blog post we’re listing a number of the foremost important SEO trends that you simply should be following to rank in Google search results.

If you’re really serious about climbing the SERP, follow all of those ten tips:

1. specialise in Search Intent

Search intent has become a hot topic within the SEO world. It’s probably one among the foremost logical and result-oriented SEO trends experts have encounter .

Even though it’s not a replacement concept, the shift towards user intent has increased over the years. It’s an easy strategy though – know your audience better, understand their behavior and intention while using the online .

Once you recognize who your audience are, what their intentions are, how they’re behaving on the online , you’ll be ready to get their attention, and hence rank higher on search results.

2. Mobile Friendliness

Mobile friendliness goes to possess a serious impact on your program . Given how the bulk of web users access websites via their mobile device, it makes perfect sense if you align your SEO strategies for mobile-first segment.

To make sure your website is mobile-friendly, you'll take Google’s free mobile-friendly test. you ought to design the entire website (menu, CTA’s, ads, and every one other content) by keeping the mobile users in mind.

3. Core Web Vitals

Core web vitals will now be referred to as a key ranking factor. In May 2020, Google announced these new metrics that specialise in measuring the user experience like page loading, interactivity, and visual stability.

All these three metrics determine the general experience of a user once they visit an internet site . They specialise in how briskly an internet page loads, how stable the page is while loading, and the way soon it gets interactive.

In other words, google is favoring websites that are providing better user experience to their visitors. Hence, if you would like to urge higher SERP rankings, confirm to supply the simplest of the on-page experience to visitors.

4. Voice Search

Since Google assistant, Alexa, and Apple’s Siri are becoming smarter than ever, webmasters should now specialise in voice search optimization also . To optimize for voice search, you ought to consider keywords and phrases that are used on a daily basis.

Hence, confirm to spot such keywords. Google recommends identifying longer phrases because voice search works better with longer, more natural sounding phrases.

5. Featured Snippets

Featured snippets were first rolled in 2017, and since then, they’ve gained prominence in Google. These snippets show a piece of data , often shown as a quick bullet-point content, Q&As, and as a how-to guide. There also are rich snippets, star-based review, images, and merchandise prices which will be shown through these snippets.

According to SEO experts, scoring a featured snippet for your blog posts may be a good way of climbing to the primary page of search results. Furthermore, snippets also can assist you steal significant traffic from your competitors.

6. Long-Form Content

According to SEO experts, long reads of 3000 words or more get 3 times for traffic. The long-form content also helps one achieve more backlinks as compared to articles of average length.

So, from this year onwards, you ought to specialise in creating long-form content. But that doesn’t mean your content should be less on quality. Put simply, Google is that specialize in both quantity and quality. So, if you would like to get on the great books, confirm you check both these.

7. Image Optimization

Image search is evolving, and Google is repeatedly insisting on the right optimization and marking of images, so it is sensible that image optimization is a component of their long-term plan.

Hence, if the pictures on your site aren't optimized, confirm you are doing it now. Best practice is using relevant, high-quality images, and ensuring that they're customized with alt-text. Many web owners are still not labelling their images with relevant keywords, and hence the crawlers don’t classify the pictures .

Another important practice for image optimization is adding images to the location map. once you add images to site maps, they're easier to crawl.

8. Data and Analytics

Analytics and reporting offer you an excellent insight on audience’s behavior. Using data science, you'll create targeted messages, campaign, and better serve your audience. Analytics can further assist you check page loading times, identify URLs getting crawled, response errors, and identify referral sources.

So, if you would like to stay ahead in rankings, confirm to feature data and analytics as a crucial a part of your SEO strategy.

9. Video Marketing

Considering how people prefer watching a video over reading long sites , Google is favoring video marketing. So, if you haven’t included this video content in your SEO strategy, it’s time to urge started.

It’s best to start out with optimizing each video with keywords and proper description. But confirm that you simply don’t fluff the outline with keywords.

10. High-Quality, Skimmable Content

Quality are some things Google will never compromise with. But there’s another important metric you would like to see – Skimmable content. When you’re creating, confirm it’s compulsive and it’s easy to read.

If an internet page is of 3000 words, there’s a tough chance someone will read it thoroughly. Visitors open a piece of writing to seek out an answer , and that they want to try to to it quickly. So, the simplest way is to offer the answer to them through shorter paragraphs, quality content, and Skimmable content.

11. Publish Research Content

People love data. once you hook them up with survey data, statistics, on an industry study, they’ll surely link and share your content. So, publish research content with relevant statistics. you would possibly think that it requires tons more work than posting a piece of writing or case study. But if done right, the additional effort is completely worthwhile .

In Closing

SEO is getting more complex and advanced than before. the times of straightforward keywords optimization are long gone. With these SEO trends, you would like to consider everything from image optimization to data science.