What is Digital Marketing and how its work on Their Channels?

 Hello everyone, today we will discuss digital marketing . This blog is only for beginners.

Digital marketing:

Digital marketing is a channel to grow your business through the digital marketing services. Digital marketing is a simple way to succeed in our business. Digital marketing is an online marketing service. They promote the brands and connect the customers through the internet. Digital marketing actually refers to promotional activities that appear on a computer, phone, tablet, or other electronic device. It can appear in a variety of ways, such as social media postings, paid social ads, display ads, online video, and search engine marketing.

Types of digital marketing channels:

1) SEO(search engine optimization) 2)SEM(search engine marketing) 3)SMO(social media optimization) 4)SMM(social media marketing) 5)Email marketing 6)Content marketing 7)Affiliate marketing

Search engine optimization:

SEO(search engine optimization) means the process of your site to increase its visibility when people search for a product through any search engine such as Google, BIng, Yahoo etc.SEO is  mainly for website rank pushing or traffic increase.

Search engine include these functions:

1. Quality of content
2. Level of user engagement
3. Mobile-friendliness
4. Number and quality of inbound links

SEO is three types off:

1) On-Page SEO

2) Off-Page SEO

3) Technical SEO

The three types of SEO we will discuss in our next blog.

search engine marketing:

SEM(search engine marketing) works from your website's paid ads to show the top list rank. SEM checks your website quality score, Image, and content. Then SEM grows your website rank. SEM's second name is PPC(pay per click).SEM shows these are ads such as: Google ads, video ads, display ads, sale ads.

social media optimization:

SMO(social media optimization) manages and grows organisation messages and online presence. A digital marketing strategy, social media optimization can be used to increase awareness of new products and services connected with customers.

social media marketing:

SMM(social media marketing) is also digital marketing is the use of social media. The platform which users make social networks and share information to make a company brand, increase sales and organic traffic.

These social media networks include such as instagram, facebook, twitter, linkedin etc.

Email marketing:

 Email marketing is a form of marketing that can make the customers on your Email list of new products, discounts and other services. It can also be an easy way to promote your brands. Email marketing easily grows our business and increases the growth and organic traffic. In this marketing we make a campaign.

Content marketing: Content marketing is a strategy to attract the people with the help of your creating Articles, videos, podcasts, and other media. Content marketing is the main function for every marketing because our content is genuine and simple, which attracts the people and is easily read and relevant. more people visit your website and increase the growth of website rank and traffic. We have to write good content.

Affiliate marketing:

The process of earning a commission on the sales of other people's or businesses' products is known as affiliate marketing. The affiliate searches for a product and enjoys then promotes the product and earns a small profit from each side sale they make.

Digital marketing benefits:

1. 24/7 working 
2. Easily tracking
3. Low cost register marketing
4. Result can be quickly and analysed
5. Global reach
6. Effective targeting 
7. Speed
8. Easy to start 
9. Analytics and optimization