In 2021, there are 7 ways to improve your SEO rankings.

 Today, you'll discover EXACTLY how to boost your website's position in 2021.

In fact, over the previous year, these 7 approaches have helped my site's organic traffic rise by 88.18 percent:

So, if you're looking for easy ways to increase your SEO rankings, this guide is for you.

• 1. Improve the speed of your website's loading
• 2. Get your website listed in the Featured Snippets section.
• 3. Dwell Time Should Be Increased
• 4. Make use of sitelinks
• 5. Linkable Assets should be created
• 6. Keywords with a high commercial intent should be targeted
• 7. Rank for the Keywords "Topic + Statistics

1. Improve the speed of your website's loading

Your Google rankings are directly influenced by how quickly (or slowly) your site loads.

According to Neil Patel's research, pages that rank towards the top of Google's first page load substantially faster than pages that rank near the bottom.

As a result, it should come as no surprise that if you want to rank highly on Google, your site must load rapidly.

With Google Page Speed Insights, you can get a rapid estimate of how fast your site loads.

You may also run a page from your website through WebPageTest.org if you want to go even deeper into the causes that are slowing down your site.

These two tools will show you how to fix specific page speed issues on your site.

However, there are a few tricks that can help you get things done faster.

• Compress the images on your website.
• Change to a more suitable host (this makes a big difference)
• File size of web pages should be reduced.
• Delete any third-party scripts that aren't needed.

Now you're ready to move on to our second technique for improving your SEO.

2. Get your website listed in the Featured Snippets section

I've gotten my site to rank in 79 different Featured Snippets in the last year.

Like this:

What's my little secret?

“Snippet Bait” is a novel tactic.

The following is how it works:

First, choose a term for which you already have a high ranking.

What is the significance of this?

According to Ahrefs, the top page results account for 99.58 percent of Featured Snippets.

So if you're on page 2, your chances of receiving a Featured Snippet are practically nil.

Here's an example of a page from my site that was on page one.

Then, at the top of the SERPs, look at the Featured Snippet:

Also, figure out what kind of Featured Snippet you're looking at:

• Snippet of Definition (“What is content marketing?”)
• “Top 10 Content Marketing Tools” is a snippet from a list.
• Table Snippet (“Prices of Content Marketing Tools”)

Finally, provide a snippet of material on your page that will fit inside the Featured Snippet box.

(This is known as "Snippet Bait.")

I wanted to be in the Featured Snippet for the keyword "nofollow links," for example.

So I wrote a short portion that would be ideal for a Featured Snippet box:

And it was successful! The portion I authored appeared at the top of the search results around two weeks later.

3. Dwell Time Should Be Increased

Is Google's Dwell Time a ranking factor?

YES, in my opinion.

After all, if someone leaves your page quickly, it sends a clear message to Google: people despise it.

And they'll rapidly de-emphasize it:

The inverse is also true: reducing your bounce rate might help you rank higher on Google.

The issue is this:

What can you do to keep folks from bouncing?

Add videos to your website.

For instance, I recently compared my bounce rate for a selection of pages with and without videos.

And video-enabled pages had an 11.2 percent lower bounce rate than non-video-enabled pages:

That's why I try to include a video in practically every new post I make.

Every now and then, I'll make a video.

Alternatively, as a way for people to learn more about a certain subject:

This leads us to..

4. Make use of sitelinks

Organic CTR became a big priority for me last year.

But I quickly ran into a problem:

how do you get more people to click on your result aside from improving your title and description for clicks?

Sitelinks.

When you search for your brand on Google, you'll very certainly find sitelinks beneath your result.

Sitelinks can be found on a variety of pages, ranging from blog entries to ecommerce category pages, as it turns out.

And these sitelinks can slash your click-through rate significantly.

What's the best way to obtain connections to your website?

The contents of a book.

When I published this article, for example, I included a table of contents with “jump links” to each tip.

(This table of contents was produced using WordPress.) However, these can be simply put up on any platform.)

And after my page made it into the top five, Google rewarded me with sitelinks.

As you can see, these sitelinks make a significant difference in my final result.

In fact, one of the reasons my page has a 14.9 percent CTR is because of sitelinks.

5. Linkable Assets should be created

Here's how it works:

"Great stuff" isn't linked to.

They include references to sources.

For example, a few years back, I produced this Google Search Console guide.

And I'm not scared to claim that meets the criteria for "high-quality material."

The article is chock-full of useful advice:

It even has a one-of-a-kind design:

It only has 353 referring domain links despite being a really good piece of content:

On the other hand, here's a research I did about the same time on voice search:

Most people would also call this post “great content”.

But this piece of content has 1.21K referring domain links:

(That's 3.4 times as many backlinks as my GSC guide.)

What exactly is going on here?

My Google Search Console tutorial, on the other hand, isn't exactly straightforward to link to.

There's no compelling reason to link to my guide unless you're writing about the GSC and want to send someone to a site to "learn more."

My voice search study, on the other hand, provides data that bloggers and journalists can easily reference.

Hundreds of high-quality backlinks have resulted as a result of this.

6. Keywords with a high commercial intent should be targeted

When I first started doing keyword research, I concentrated solely on search volume.

I'd respond "that's good enough for me!" if a keyword had a large number of searches.

Not any longer.

Today, I place a great deal of emphasis on commercial intent.

(To put it another way, how much do Google Ads marketers pay for those clicks?)

There aren't many searches for this keyword:

However, with a CPC of $25.00, I know that the traffic is genuine:

(Fun fact: this page was published as a "Ghost Post.") As it turns out, “link building services” aren't quite as competitive as most tools advertise.)

7. Rank for the Keywords "Topic + Statistics"

This is the dirty little secret that websites employ in order to obtain a large number of backlinks on autopilot.

For example, Student Loan Hero's "US Student Loan Statistics" page now has 10.6K links:

Here's how they accomplished it (and why this method is so effective):

They began by identifying a topic on which bloggers and journalists frequently write.

(In this situation, student loan debt statistics.)

They then established a website that compiled data from several sources.

Finally, they focused on the keyword "Student Loan Debt Statistics" in their title tag, meta description, and page.

Which is now on the first page of results for that term:

What makes this so effective?

Consider this:

Who is looking for keywords like "Topic + Statistics"?

Journalists!

Journalists specifically looking for statistics to include in their writings.

And as soon as you rank for that word, you'll be linked to like there's no tomorrow.

That's fantastic.